If you have driven on Concord Parkway South in the last four months you would have noticed a lot of construction taking place at our building. As a Saturn dealership for over a decade we wanted to make sure we embraced all there is to being a Subaru retail dealer. The exterior face-lift you'll now see is designed by Subaru which qualifies it as a Subaru Signature Facility.
"Because the Subaru customer relationship begins at the dealership, Subaru believes that the dealership appearance should reflect Subaru brand themes, such as confidence and adventure, and that the facility should exceed customer expectations.
In 1995, Subaru of America, Inc. (SOA) began an intensive series of customer focus groups to find out not only what customers wanted in a dealership, but also what they did not want.
They wanted cleanliness and lack of clutter. They wanted to feel comfortable, not hassled. They wanted lots of information. They wanted to be reminded that they were dealing with a first-class organization that was behind their first-class vehicles. They wanted a place to establish and maintain a relationship.
Working hand-in-hand with Subaru dealers, architectural planners help determine the best way to meet customer needs at the dealership. After a careful analysis of the existing facility, the dealer receives a color rendering of the proposed improvements, along with blueprints, standards, material samples and specifications." - excerpt taken from the Spring 2002 Subaru Drive magazine
