Subaru Concord are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru Concord, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru Concord, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru Concord dedicated locally to the Love Promise?
The Subaru Love Promise is our pledge to be more than a retailer: it's our commitment to the well-being of the communities we call home. Across Cabarrus County and the surrounding region, we partner with organizations whose work creates lasting impact. The stories below reflect that shared purpose and the relationships that continue to grow from it.
Cabarrus County Animal Shelter, Stanly County Animal Protective Services, Catering to Cats and Dogs, Cabarrus County Animal Shelter, Tails of the Unwanted Animal Rescue
Charlotte Wildlife Stewards, Just Water 4 Haiti, Kannapolis Cannon Ballers Sustainability
Wolf Meadow Elementary School, Shady Brook Elementary School, AT Allen Elementary School, Winecoff Elementary School, R Brown McAllister STEM Elementary
Cabarrus Meals on Wheels, Concord Downtown Development Corp, The Salvation Army Tucker Center of Hope, Cabarrus Chamber Advocacy and Workforce Development, Boys and Girls Club of Cabarrus County
Partners 4 New Hope, Inc, Blood Cancer United, OneBlood, BeTheMatch.org
Love Promise Stories from Subaru Concord
Subaru and Subaru Concord believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Supporting Civic Dialogue with the Cabarrus Chamber - Whitney M
A thriving community is an informed one. As Cabarrus County experiences unprecedented growth, we were honored to again sponsor the Legislative Breakfast in partnership with The Cabarrus Chamber. We recognize that for our community to grow responsibly, residents and local business leaders need a direct line to their elected officials and a clear understanding of the legislative trends that impact our daily lives. By sponsoring this event, we aimed to do more than just provide a forum; we wanted to help amplify local voices and support the educational efforts to navigate our changing landscape. Staying engaged with the state legislature is paramount to ensuring our community's needs are met, and we are proud to help facilitate these vital conversations. This initiative is a core part of Subaru Loves to Help, a pillar of our Subaru Love Promise. It reflects our commitment to empowering our neighbors and encouraging active participation in the future of the place we all call home. We are proud to support the growth of Cabarrus County by keeping our community connected and informed.
Subaru Concord and Operation Warm: Spreading Warmth Across Cabarrus County - Whitney M
We believe that a little warmth goes a long way. This past January, we were honored to continue our commitment to our community by partnering with Operation Warm to provide more than 250 brand-new coats and 250 pairs of shoes to the children of the Boys & Girls Club of Cabarrus County. The Boys & Girls Club in Concord was filled with smiles during our distribution event. Children had the opportunity to pick out their very own coats and shoes from a variety of colors and sizes. For many local families, these items provided far more than just protection from the elements, they brought a sense of dignity, comfort and peace of mind during the coldest months of the year. The Subaru Loves to Help initiative is a key pillar of our Subaru Love Promise. By ensuring these children were prepared for the winter weather, we aimed to reinforce a vital message: their community sees them and values them. "We were so pleased that our partnership with Operation Warm enabled us to gift these essentials," said Bill Musgrave, Retailer at Subaru Concord. "The timing couldn't have been better as the weather turned severely cold. It was incredibly moving to hear from adults who had benefited from similar donations as children, reminding us exactly why this work is so important." For three years now, Subaru Concord has worked through Operation Warm to support organizations like The Salvation Army and the Boys & Girls Club. We are honored to work alongside our partners once again to ensure every child felt seen, supported, and ready to thrive.
Holiday Kindness for the Educators Who Give All Year - Whitney M
As the holidays approached, Subaru Concord wanted the staff at our Subaru Loves Learning partner school, Wolf Meadow Elementary, to feel appreciated and supported. We had visited earlier in the fall, but we wanted them to know that our commitment didn't end with one event: we were still here cheering them on and still ready to help however we could. To bring a little joy to their season, our team created festive holiday treat boxes for every staff member at the school. Each box was packed with care, meant to offer a moment of sweetness and a reminder that their hard work matters to our entire community. Just as we were preparing for our visit, something unexpected happened — Wolf Meadow shared on email and social media that they had an urgent need for student headphones. Their classrooms rely on them daily, and they were running short. As luck would have it, we had a dozen high quality Harman Kardon headphones on hand, and we knew immediately they belonged in the hands of these students and teachers. So when we arrived with the holiday treat boxes, we also brought along the headphones to help meet that need. The timing couldn't have been more perfect. The staff was surprised, grateful, and relieved to have one less barrier standing between their students and the tools they need to learn. This visit wasn't just about treats or supplies — it was about connection and listening when needs arise, proving that the Subaru Love Promise is more than a slogan. It's a commitment to our schools and educators. Subaru Concord is honored to support Wolf Meadow Elementary, during the holidays and all year long.
The Subaru Love Promise in Service to Veterans - Whitney M
Subaru South Charlotte and Subaru Concord presented a check for $30,120 to Veterans Bridge Home (VBH), marking the fourth consecutive year of support and bringing total contributions to more than $100,000. Veterans Bridge Home connects veterans and their families to the community, helping them successfully transition home after military service. In the first 11 months of 2025, VBH supported 3,249 veteran families with 9,079 services across the Carolinas — including 1,477 families and 4,661 services in the Charlotte Metro area. Since its founding, VBH has served more than 23,000 veterans with over 69,000 unique services. "Our partnership with Veterans Bridge Home reflects Subaru's commitment to caring for our community," said Bill Musgrave, Retailer at Subaru South Charlotte and Subaru Concord. "We are proud to support VBH's mission of ensuring veterans and their families thrive after service." "The generosity of Subaru South Charlotte and Subaru Concord has been instrumental in expanding our reach," said Steven Cole, Metrolina Market President at Veterans Bridge Home. "This funding helps us provide critical services to thousands of veterans who call the Carolinas home." Over the life of the campaign, Subaru South Charlotte and Subaru Concord have contributed more than $100,000 in donations and funded over $85,000 in paid broadcast and digital media campaigns to raise awareness of VBH's mission. The creative for the media campaigns was intentionally designed to be 'evergreen' and available to VBH for their use in promoting their services to Veterans and when fundraising for many years, saving them production and other media costs. The latest check presentation took place during a breakfast buffet at Subaru South Charlotte with representatives from Subaru South Charlotte, Subaru Concord and Veterans Bridge Home in attendance.
Supporting The Salvation Army & WCCB to Brighten Local Holidays - Whitney M
For the second year in a row, our Charlotte and Concord Subaru teams partnered with The Salvation Army and WCCB to support the Angel Tree Toy Drive. Our role in this community effort focuses on helping spread the word—letting families know how to donate toys and how to virtually adopt an Angel from the Angel Tree so that every child has the chance to experience a joyful Christmas. A big part of The Angel Tree program is The 'Stuff the Truck Event' just before gift distribution begins. The community understood the assignment as you can see by the large volume of gifts seen in the background of some of the photos. We contributed thoughtfully selected toys, both those earmarked for specific children through the Angel Tree program, and others chosen to appeal to a variety of ages just in case an angel's wish list doesn't materialize. Both our Charlotte and Concord locations collaborate on this initiative, demonstrating what the Subaru Love Promise looks like in action: showing up, supporting our partners and helping ensure that local families are provided for over the holidays. We captured some great photos from that very chilly Stuff the Truck event. A lot of bundled-up smiles and the shared glow of holiday spirit.
Supporting Wolf Meadow Elementary School Through Subaru Loves Learning - Whitney M
For the second year in a row, Subaru Concord partnered with Wolf Meadow Elementary School to support teachers and students through the Subaru Loves Learning initiative. Wolf Meadow is a high‑needs school that is often mentioned by local business and civic leaders as a community in need of additional support. After working with several Title I schools in past years, it has become clear that Wolf Meadow is a partner school where our support can make a meaningful and lasting difference. On September 2nd, our team visited the school during a staff meeting and surprised teachers with a $3,000 donation and essential school supplies. The funding, provided through Subaru Loves Learning in partnership with AdoptAClassroom.org, supported six classrooms and more than 130 students. Teachers received a $500 classroom credit along with a curated set of supplies to help them begin the school year with confidence. The donation arrived at a time when educators across the country are facing increased financial pressure. According to AdoptAClassroom.org, 92 percent of teachers serve students whose families cannot afford basic school supplies, and educators now spend an average of $895 of their own money each year on classroom materials. Subaru Loves Learning helps ease that burden so teachers can focus on what matters most: their students. Subaru Concord brought food and drinks for the faculty and used the gathering as an opportunity to share the surprise. The school expressed deep appreciation for the support, noting that this is the second year Subaru Concord has adopted classrooms at Wolf Meadow and that the resources provided make a real difference for both teachers and students. Through Subaru Loves Learning, we are proud to stand beside educators who give so much of themselves. Supporting Wolf Meadow Elementary School reflects our belief that every student deserves the tools to succeed and that strong schools help build strong communities.
Investing in Local Talent Through Hands-On Training and Career Pathways - Whitney M
At Subaru Concord, we believe strong communities are built when young people can see a future for themselves and when they have real opportunities to pursue it. For the second year in a row, we partnered with a local high school's Continuing Education Automotive Technology program to prepare students for the Greater Charlotte Auto Dealers Association's annual Technician Competition. Our service team worked closely with three students: two competitors and one alternate. Over several weeks, students trained with Subaru diagnostic tools, learned how to identify and correct vehicle concerns, and practiced completing a thorough multipoint inspection. They also gained experience in accurate documentation, attention to detail and working efficiently under timed conditions; these skills are essential components of the competition. In addition to the technical portion, students participated in mock interviews led by industry volunteers. These interviews help them strengthen communication skills, understand employer expectations, and prepare for future career opportunities in the automotive field. While the competition is underway, students from multiple school districts attend the event's career fair. They explore a wide range of roles across the automotive industry, and connect with employers and learn about pathways they may not have considered. Last year, Subaru Concord earned second place in our first year participating. Although we did not place this year, the program continues to be a meaningful part of our workforce development efforts. We hired, parttime at first and then fulltime once school was over, one of student competitors! Our store has a history of growing technicians from local education programs; one of our best technicians began his career through the Automotive Technology program at our local community college. We believe in education and we believe in mentorship that develops talent from within. Through the Subaru Love Promise, we are honored to support students as they discover their strengths, build their skills and take their first steps toward a rewarding career in the automotive industry.
Home Runs and Happy Tails - Whitney M
Subaru Concord's partnership with Kannapolis baseball goes back farther than the Cannon Ballers themselves. We first joined the team during one of their final seasons as the Intimidators, then continued our support as the organization transitioned to the Cannon Ballers. A year of stadium construction and a year of COVID meant we weren't present every single season, but this year proudly marks our sixth year supporting Bark in the Park in Kannapolis — a tradition that has become one of our most joyful expressions of the Subaru Loves Pets commitment. Each Bark in the Park game brings together some of the most dedicated animal‑welfare organizations in our region. The Humane Society of Concord & Cabarrus County, Cabarrus County Animal Services, and Tails of the Unwanted regularly join us at the ballpark, introducing adoptable dogs to thousands of fans. Between innings, Subaru Concord sponsors the "Adoptable Dog of the Game" segment, giving these pets a moment in the spotlight and a chance to meet their future families. Cabarrus County Animal Services also provides on‑site microchip checks during the game, complementing Subaru Concord's tent where guests can pick up ASPCA/Subaru pet‑safety resources and receive guidance on keeping their pets' microchip information up to date. These small touches help ensure that dogs who attend the game, and those still waiting for forever homes, stay safe long after the final pitch. What began as a fun night at the ballpark has grown into a meaningful community tradition. Subaru Concord is proud to stand alongside the Cannon Ballers and our local rescue partners for another season of wagging tails, happy families, and the kind of community spirit that makes Cabarrus County feel like home.
Dogs' Day Out — Subaru Concord Love Promise Story - Whitney M
For the first time since Subaru Concord began sponsoring Dogs' Day Out back in 2013, this beloved community tradition made a spring debut — and the season suited it perfectly. Dogs' Day Out is produced by Concord Parks and Recreation in support of the Concord Youth Council, a service‑oriented leadership organization made up of Cabarrus County students. These young leaders earn their place through volunteer hours and community service, gaining hands‑on experience in planning programs, supporting local initiatives, and strengthening the community they call home. The event itself is pure joy: costume and talent contests, food vendors, pet‑focused businesses, and plenty of space for residents and their dogs to enjoy a day together. One of the most popular moments each year is the "twinning contest," where participants compete to see which human‑pet duo looks most alike — a tradition that never fails to draw smiles. Subaru Concord embraced its Subaru Loves Pets mission by offering "Chewbaru" dog toys, sharing pet‑safety resources, and hosting a microchip checkpoint. Microchips are one of the most effective tools for keeping pets with their families, yet many owners don't have easy access to their registry information. Our team brought a scanner and update forms so attendees could confirm their pet's chip status, correct outdated details, and receive guidance on adding their pet to a national database. Few things are more heartbreaking than a lost pet whose microchip information is incomplete or outdated. By helping families verify their records on the spot, Subaru Concord aimed to make reunions more likely — and shelter intakes less frequent. Dogs' Day Out continues to be a celebration of pets, people, and the community spirit that makes Cabarrus County special. Subaru Concord is proud to support an event that brings joy, strengthens safety, and uplifts the next generation of local leaders.
Reeling in Responsibility - Whitney M
As a River Protector sponsor, Subaru Concord proudly supported Concord Creek Week and the Creek Week Festival—presented by Cabarrus County Soil and Water Conservation District and Cabarrus County. The weeklong celebration featured free, family-friendly events across the region, all designed to educate and inspire care for local waterways. At the Festival held at Frank Liske Park, Subaru Concord contributed an interactive game that invited children to “fish” trash from simulated creeks and sort recyclables. The activity blended environmental education with fun, sparking conversations about pollution, recycling, and everyday stewardship. This activation reflected the Subaru Loves the Earth pillar of the Subaru Love Promise—demonstrating how small, joyful moments can lead to lasting impact. By supporting community-led efforts and engaging families in sustainability-themed play, Subaru Concord helped reinforce the message that protecting our rivers and creeks is a shared responsibility. The dealership’s presence was a quiet but meaningful reminder that love for the Earth starts with showing up, listening, and making stewardship accessible for all ages.
