The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Subaru Concord dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Concord and Greater Cabarrus County, Stanly County Animal Protective Services, Catering to Cats and Dogs, Cabarrus County Animal Shelter, Tails of the Unwanted Animal Rescue
Charlotte Wildlife Stewards, Just Water 4 Haiti, Kannapolis Cannon Ballers Sustainability
Wolf Meadow Elementary School, Shady Brook Elementary School, AT Allen Elementary School, Winecoff Elementary School, R Brown McAllister STEM Elementary
Cabarrus Meals on Wheels, Concord Downtown Development Corp, The Salvation Army Tucker Center of Hope, Cabarrus Chamber Advocacy and Workforce Development, Boys and Girls Club of Cabarrus County
Partners 4 New Hope, Inc, The Leukemia & Lymphoma Society, NC Chapter, OneBlood, BeTheMatch.org
Love Promise Stories from Subaru Concord
Subaru and Subaru Concord believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Concord X Atrium Levine Cancer Center - Johanna H
For the past 10 years, Subaru Concord has partnered with The Leukemia & Lymphoma Society (LLS) and Atrium Levine Cancer Center through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and heartfelt messages of hope to cancer patients since its inception. On July 17th, 2025, Subaru Concord personally delivered these items to patients in treatment offering comfort, compassion, and a reminder that they are not alone. During the visit, we had the privilege of meeting Whitney, the Customer & Community Liaison for Subaru South Charlotte and Subaru Concord. Whitney shared how this is one of the most meaningful partnerships she’s been a part of. Over the last decade, she has participated in 18 blanket deliveries, each one a powerful reminder of the impact kindness and consistency can have in our community. Her passion was evident, and so was the need to bring light and hope to patients during such vulnerable moments. We’re honored to have such a caring partner in Subaru and look forward to continuing this work together.
Subaru Concord Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Concord, this is a harsh reality. Helping others strengthens communities, which is why Subaru Concord is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru Concord have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Subaru Concord donated 504 coats to Boys & Girls Club of Cabarrus County. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Share the Love Event Check Presentation - Kimberly S
Subaru of America, Inc. and Subaru Concord presented us with a $41,500 check on May 20th, as part of the 2024–25 Share the Love Event — and we couldn't be more excited to share the news! This generous donation marks the 11th year of our partnership with Subaru, bringing their total contributions to an incredible $279,000 in support of our mission to fight senior hunger right here in Cabarrus County. We are truly honored by this continued partnership and deeply grateful for Subaru’s unwavering support. Thank you to everyone who purchased a vehicle during the event and chose Cabarrus Meals on Wheels as your hometown charity! Your generosity helps us deliver more than just meals.
CC Griffin Academic Luau - Jennifer B
On behalf of CC Griffin, I would like to extend our heartfelt thanks for your generous support in providing entertainment of inflatable obstacle courses for our recent Academic Luau. Your contribution truly made a difference, creating a fun and memorable experience for our students, families, and staff. The goal of this event was to encourage students to do their best on the benchmark test. I'm pleased to share that nearly every student in the school showed improvement from the last test and were invited to the event. It was very important to us as educators that this reward be provided free of cost, ensuring all 700 students who earned the reward could attend. This would not have been possible without Subaru's generous donation! We deeply appreciate your commitment to supporting our community and enriching the lives of young people. Your involvement helped make the event a tremendous success, and we are incredibly grateful for your partnership. Thank you once again for your kindness and generosity. We hope to continue building this wonderful relationship in the future.
Career Connections - Workforce Development - Whitney M
Subaru Concord has committed to supporting Workforce Development in Cabarrus County through its work with the Cabarrus Chamber. One part of that is attending the Cabarrus County Career Connections Day (C4). Businesses in the county are assigned career paths to discuss with the county's high school students during the half day event. Subaru Concord was able to discuss not only retail automotive careers that are front of mind such as sales consultants and service technicians, but also that it takes many of the roles that any company requires to run effectively and efficiently. Human resources, accounting, administrative all have a place in both the retail environment and manufacturing. We encourage students who love cars to consider automotive companies and help our industry thrive.
Partnerships for Sustainability: Arbor Day Foundation and Turning Broken Bats into Blooming Futures - Whitney M
On March 15th we went green – fitting on St Patrick’s Day weekend! Green plants, green snacks, green thank you cards to adopters About one third of the trees had been reserved online for pick up on Saturday. As service and sales guests saw the activity around tree adoptions, many expressed interest in adopting their own tree. We ended up with over half of the trees being rehomed that day. Thank you to everyone who adopted a tree! Some of the trees were not picked up so we relied on our multi-year partnership with local Minor League Baseball team, The Kannapolis Cannon Ballers to find a home for remaining trees. Our partnership includes not only a Subaru Loves Pets initiative with “Bark in the Park’, we are also a sustainability partner, sponsoring the team’s composting program to redirect items from local landfills. To close out the season, we joined the Cannon Ballers’ Chief Revenue Officer, 2 players, staff members and sponsor of the 'Break a Bat, Plant a Tree' this year, RL Rosser General Contractors, at North Kannapolis Elementary School for some fun and tree planting. Every child in the newly-named STEM school program was offered a sapling to take home and plant. A dozen trees and azaleas were planted to become the basis for a growing pollinator garden. We love it when two pillars of the Subaru Love Promise dovetail, increasing impact in our community. The school staff also received reusable Subaru bags as part of our visit. The students were so happy to interact with the players and the team’s mascot, Boomer. We are looking forward to watching the trees grow and helping the school grow their garden.
Tails of the Unwanted Fundraiser - Whitney M
One of our community's foster-based rescue organizations, Tails of the Unwanted, is facing increased costs and no shortage of pets in need of rescue. They host online auctions to raise money for vet bills and boarding costs for the pets in their care. They rely on donatons from businesses and individuals to make the auction successful. Subaru donated a gift basket full of Subaru-themed toys and and gear, as did sister-store, Subaru South Charlotte. Overall, the auction raised $4,563 this year and we are delighted to be a small part of their fundraising efforts! #SubaruLovesPets
Supporting Veterans Bridge Home - Whitney M
On February 11th, Subaru Concord and Subaru South Charlotte presented the proceeds from the 2024 fundraising campaign to Veterans Bridge Home (VBH) at Subaru South Charlotte during a breakfast that also provided a great opportunity to recognize a local American Legion Commander for his dedication to Veterans. This is the third year for this campaign that has generated not only $70,000 in monetary support directly to VBH, but also $85,000 in media support to spread awareness of this non-profit's mission and increase the number of Veterans seeking services. Last year VBH supported 3,656 veteran families with 8,617 different services across the Carolinas, (1,569 families and 4,443 services in the Charlotte Metro market alone). Since their founding, VBH has served more than 22,000 veterans with more than 51,000 unique services. “Veterans Bridge Home is grateful for the generous support of Subaru South Charlotte,” said Steven Cole, Veteran Bridge Home VP of Development. “Supporting the veteran families who have served our country is a community responsibility and it wouldn’t be possible without partners like them.” If you are a Veteran in need of assistance, or if you would like to offer your support to VBH, please contact them directly at 866-249-6656 or veteransbridgehome.org As part of the Subaru Love Promise, we are proud to offer support to this organization!
A Tradition of Caring: Subaru Concord’s 28th Blood Drive - Whitney M
At Subaru Concord, our commitment to caring for our community runs deeper than just words—it’s action. For 28 consecutive blood drives, we’ve partnered with our employees and Subaru owners to ensure that life-saving blood donations remain a priority. Each donation reinforces that caring is in our DNA. Through our investment of $13,000 in the form of gift certificates for donors, we’ve empowered our Subaru family to make an even greater impact, proving that when we work together, we can help save lives. Over the five years these drives have been held over 408 units have been collected by OneBlood.org and these units stay in our community. With 408 units collected and potentially over 1200 people impacted, this journey continues. If you’ve donated, we thank you. If you haven’t yet, we invite you to join us—because together, we can make a difference.
Dog's Day Out 2025 - Whitney M
For the first time since 2013 when Subaru Concord first sponsored Dogs’ Day Out, the event was moved from October to the spring. The March 29th event was produced by Concord Parks and Recreation to support the Concord Youth Council, a service-oriented organization that is comprised of students within Cabarrus County. Each member serves the community at large attaining leadership skills and responsibilities in the form of programs and community service projects. Participation is based on volunteer hours earned each semester and optionally throughout the summer. The event includes costume and talent contests, food, pet-related vendors and more to provide a fun day for county residents and their pets. There is even a twinning contest to see who looks most like their pet! Subaru Concord embraced its ‘Subaru Loves Pets’ mission by offering visitors ‘Chewbaru’ dog toys, pet safety resources, and a vital microchip checkpoint. Microchips help keep pets with their families and reduce shelter intakes, but many owners lack access to their registry information. Subaru Concord brought their scanner and forms so attendees could check their pet’s chip status and ensure their details were correct. Those who participated also received guidance on adding their pet to a national database, improving the chances of reunion if their dog is lost or stolen. Few things are more heartbreaking than a lost pet whose microchip is outdated, preventing them from finding their way home.
