The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru Concord dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Humane Society of Concord and Greater Cabarrus County, Stanly County Animal Protective Services, Catering to Cats and Dogs, Cabarrus County Animal Shelter, Tails of the Unwanted Animal Rescue

Charlotte Wildlife Stewards, Just Water 4 Haiti, TerraCycle

Carl A Furr Elementary School, Shady Brook Elementary School, AT Allen Elementary School, Winecoff Elementary School, R Brown McAllister STEM Elementary

Cabarrus Meals on Wheels, Concord Downtown Development Corp, Salvation Army Center of Hope, Cabarrus Chamber Advocacy and Workforce Development

Partners 4 New Hope, Inc, The Leukemia & Lymphoma Society, NC Chapter, OneBlood,

Did Subaru Concord go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru Concord

Subaru and Subaru Concord believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Blood Donors are Modern-Day Superheroes - Amanda D

The reason to donate is simple…it helps save lives. In fact, every two seconds of every day, someone needs blood. Since blood cannot be manufactured outside the body and has a limited shelf life, the supply must constantly be replenished by generous blood donors. Blood donors play a vital role in the healthcare of patients in our community. 37% of the population is eligible to donate blood, yet only 5% actually do. The number one reason given by donors is that they want to help others. There are many reasons patients need blood. A common misunderstanding about blood usage is that accident victims are the patients who use the most blood. Actually, people needing the most blood include those: • Being treated for cancer • Undergoing orthopedic surgeries • Undergoing cardiovascular surgeries • Being treated for inherited blood disorders We are thankful that Subaru owners and Subaru Concord team members continue to answer the call to provide life-saving blood donations! In 2022, Subaru Concord scheduled 6 blood drives – as close to the 56 day waiting period as possible for donors who like to give as often as they are eligible to do so. Thank you gifts for successful donors throughout the year included a $20 eGift Card, an insulated tumbler, blanket, beach towel or t-shirt from OneBlood. Subaru Concord generously provided a $35 Subaru Concord gift certificate that could be used toward any Subaru purchase whether service maintenance, repairs, accessories, parts or even toward a new car. Additionally, donors who give multiple times a year can earn ‘challenge gifts’ in the form of e-gift cards from OneBlood. Amounts start at $20 and increase with each additional donation. Subaru Concord exceeded their ‘double red’ units collected the previous year by February and collected 85 total units for the year. A “double red” cell donation allows you to give twice the amount of red cells than a whole blood donation. Red blood cells are the most used blood component for surgery, trauma and treatment of blood disorders. Sadly, due to staffing shortages, our final drive scheduled for December had to be cancelled at the last minute. We sprang into action: Wanting to do their part to replenish the blood supplies, reward the Heroes who participate and make it convenient for team members and customers to donate, Subaru Customer Liaison, Whitney Marti, reached out and asked for help in contacting the donors who had reserved appointments for the cancelled drive. Call and text messages were sent to let people know that if they would still give that day, at the blood center located just a few miles away, they would still receive the Subaru Concord gift certificate thereby making sure they received all of the same rewards just as if the drive took place on Subaru property. This was the right thing to do – Staffing shortages do not mitigate the need for blood and blood products. We appreciate this gesture as it is not one I have seen before! If you have read this far and are able, please donate at a drive near you or even more impactful – reach out to OneBlood and arrange to host blood drives with your business, organization, neighborhood, club or school – we need heroes like you! (Data compiled by and sourced from


Concord Christmas Parade - Whitney M

The Concord Christmas Parade a long-standing 94-year old tradition in our community. When the availability of a sponsorship that would recognize bands, schools, churches and civic organizations’ floats came up, we wanted to help! Last year, the parade was structured differently and we offered support to a float dedicated to first responders. That option was not available this year, but we were pleased to support the awards and recognition for these wonderful community groups! From the City of Concord: "Thanks to our generous sponsor, Subaru Concord, prizes will be awarded to the top three entries across four categories: band, church, civic organization, school." Prizes will be awarded as follows: School Bands: 1st Place $1,000; 2nd Place $500; 3rd Place $250. Church Floats: 1st Place $250; 2nd Place $150; 3rd Place $100. Civic Organization: 1st Place $250; 2nd Place $150; 3rd Place $100 School Representation: 1st Place $250; 2nd Place $150; 3rd Place $100.

City of Concord
Concord Christmas Parade

Layka’s Journey - Judy S

Layka, a 2 year old American Bulldog, was tearfully surrendered to us when her owners lost their business and then their home. At first, Layka was apprehensive in her surroundings and didn’t want to let anyone near her. After some coaxing, and sheer determination by our staff, Layka began to trust us. As it turned out, Layka tested positive for heartworms, was unaltered and had a torn ACL. While we weren’t quite sure where to start with promoting her, we began to share her photos at our offsite Subaru Share the Love events and asked people to tell everyone they knew about her. Layka quickly became a shelter favorite winning the hearts of many of our volunteers. Layka quickly caught the attention of one of our faithful donors who said that she and her co-worker had been watching Layka and that her co-worker wanted to become her foster. Upon meeting her, Brenda fell in love and made plans to come back in a few days and get Layka. Brenda fostered Layka through her spay and then heartworm treatment. At the completion of he treatment, Brenda decided that she couldn’t imagine her life without Layka and she came in to make the adoption and was given a Bark Box as a homecoming gift. Layka is today living her best life and we know that, without the partnership of amazing companies like Subaru, we could not be nearly as successful in our adoption endeavors.

Layka’s Journey

In & Out - Jeremie R

On September 30, 2022, Joseph Klimasiewfski and his wife stopped by our facility, Subaru Concord, looking for help with a flat tire on their 2017 Forester. When going through the write up process, our service advisor, Luke Bensley, learned that they were evacuees from Florida trying to escape Hurricane Ian. They did learn that their home was damaged by the storm. After expressing our apologies for what they are currently going through, we quickly got their Forester in to assess the tire. The technician discovered that the tire had a non-repairable puncture and a replacement would be needed. The tires on the car were not tires that we stock; therefore we would have to order a replacement for them. Upon hearing their story, our parts advisor, Jennifer Wilson, took it upon herself to pick up a matching tire from a local vendor during her lunch break so we could get their replacement and get them back on the road as soon as possible. Thanks to Luke and Jennifer, the Klimasiewfski’s were able to get in and out and back on the road.

In & Out

Subaru Concord Loves Learning - Whitney M

At Carl A Furr Elementary School’s first staff meeting of the year, Steve Porter, General Manager and Whitney Marti, Community Liaison, were invited to kick-off the meeting celebrating the teachers receiving flexible spending gift cards. Six teachers, selected by the school’s administrators, were gifted $500 each to spend on equipping their classrooms. The six teachers also received a box of school supplies for their classrooms. On average, teachers spend $500 or more out of their own pockets providing supplies for their classrooms to ensure students are not just prepared, but thriving! Subaru Concord brought a selection of granola bars and other snacks for the teachers and staff to enjoy over the next few days. To show gratitude to the teachers and staff of Carl A Furr Elementary, a school bus-shaped sign was placed in Subaru Concord’s showroom for the month of August. Visitors placed messages of thanks on the bus graphic and the bus was delivered to the school with the supplies.

Carl A Furr Elementary School

5 ‘Home Runs’! - Whitney M

This season’s Bark in the Park series wrapped up with five successful adoptions, unmeasured awareness and connections for four animal welfare partners and much-needed supplies donated by the community. This sponsorship is all about Subaru Loves Pets! For the third season, teaming up with the Kannapolis Minor League Baseball team, now the Kannapolis Cannon Ballers, our partnership has focused on support for homeless pets in the local area. Invited to participate and share Subaru display space are current and past “Subaru Loves Pets / Make A Dog’s Day” partner organizations. On September 7th, during the final homestand, The Kannapolis Cannon Ballers generously offered free tickets to all of the families who adopted dogs from the Subaru-sponsored displays during the season. Five adoptions were successfully completed. Four of the adopted puppies were from the same litter that made its public debut during the season’s first Bark in the Park on April 10th. Doobie, Dante, Leena and Ray all found forever homes. Doobie, adopted by the team’s Head Groundskeeper Tim, has been to almost every game and spends his days at the ballpark: His unofficial title: ‘Assistant Groundskeeper!’ The families have stayed in touch through a private Facebook group to share updates and photos. Reuniting the puppies proved a great experience for all – it was as if the litter had never separated and they enjoyed an extended playtime. The adoption successes were shared with fans during the game. After the reunion, Tim said, “Thank you to everyone that came out…Doobie had a blast and we got a lot of questions about adoptions today for the future!” The local non-profits who participated this season are Tails of the Unwanted, Humane Society of Concord and Greater Cabarrus County and Catering to Cats and Dogs. Every ballgame included “Featured Dogs of the Game.” The rescues provided photos and biographies of dogs that had been in foster care the longest. The Cannon Ballers showed the photos and bios on the big screen during the game and at midpoint during the game, between innings, the dogs were walked down the baselines while the team’s announcer shared their information and information about the rescue groups. During each game, as a public service, Subaru Concord invited the local municipal shelter, Cabarrus County Animal Services, to share the display with the rescue groups and conduct microchip checks for the baseball fans who are encouraged to bring their own dogs to the Bark in the Park games. Pet owners were able to confirm that their pet has a microchip that is active and has not migrated, as well as take home the information they need to verify that their contact information is up to date. A large part of reducing shelter overcrowding is reuniting lost pets with their owners as quickly as possible. Both Subaru Concord and Cabarrus County Animal Services shared pet safety information with fans. One game in August included a supply drive to benefit the shelters. Emails were sent to all ticketholders requesting specific supplies. Because shelters and rescues tend to have a preferred diet for animals in their care to avoid stomach upsets, the supply drive focused on cleaning supplies and enrichment items, such as toys, treat holders, leashes and collars. The fans and Cannon Ballers staff members came through with donations of paper towels, wipes, leashes, food, treats, toys and more. We are thankful for partnerships like the one with the Kannapolis Cannon Ballers. They enabled us to use this sponsorship as a means to take on a serious issue in our county – the need for foster homes and adoptions, as all shelters and rescues in our region are at or over capacity.

Subaru Concord

Subaru Concord Delivers Warmth and Hope - Whitney M

Of all of the Subaru Love Promise national activations, delivering warmth and hope to our community is the one that touches our hearts the most. The Message of Hope cards gathered from the team and our guests throughout June, are our absolute favorite part of this partnership. We were able to collect 90 messages to deliver with the soft, warm blankets. We truly missed being able to interact with patients receiving infusions at our local cancer treatment center, fully understanding that any contact could compromise their health. We were met by our Leukemia & Lymphoma Society (LLS) coordinator at Subaru Concord to load a Subaru Ascent and took some photos of the team with the blankets, arts and crafts kits and message of hope cards. In addition to these items, Subaru Concord put together baskets of treats for the staff and crayons for the young patients to complement the arts and crafts kits. Bill and Wanda Musgrave, Steve Porter and Whitney Marti, all of Subaru Concord then accompanied the LLS coordinator to Atrium Health’s Levine Cancer Institute in Concord to complete the delivery. We were pleasantly surprised to find that our contact at the Cancer Center is an enthusiastic Subaru owner who loves her Subaru Ascent! She was overjoyed to receive blankets again this year to share with her patients!

The Leukemia and Lymphoma Society

Subaru Loves to Help - Veterans - Whitney M

Last year, we participated in an advertising campaign, “Salute the Troops”, featuring the Subaru Military Program. When approached this year to run the campaign again, our Customer and Community Liaison asked us to reconsider the message and goal. We got together as a team and decided to reimagine “Salute the Troops” to align with our Subaru Love Promise, specifically ‘Subaru Loves to Help’ with a focus on Military Veterans. The only thing left intact from 2021 was the background video portion of the 15 second spot. The message, including on screen graphics and the audio, was edited to focus on a donation-per-vehicle-sold message from Subaru. The idea was born, but who would best serve Veterans in our communities? Through research and networking, an organization came to our attention with a stellar reputation and a proven, multi-faceted approach to serving Veterans and their families: Veterans Bridge Home. Every vehicle delivered from Memorial Day, May 30th through Independence Day, July 4th resulted in a $50 donation to Veterans Bridge Home. We wanted our guests to know that they were contributing through their purchase and just maybe connect a Veteran in need through publicizing the campaign in the facility: Cards were produced for each buyer, thanking them for their purchase and acknowledging their support in making the donation to support Veterans and their families possible. True partnerships are multi-faceted: More than just making a donation, we choose to invest the time to amplify the message of our non-profit partner, helping them reach a wider audience and connect with those in our community who can offer additional support, whether through monetary donations or manpower hours, or possibly need the services they offer. “The donation was amazing, but the awareness from the cards you gave everyone were extremely helpful to our organization…we spend no money on marketing so this boost is very helpful for people to know we exist,” stated Steven Cole, Vice President of Advancement, Veterans Bridge Home. We love that their mission encompasses treating the whole person and not just one facet of Veterans’ needs as the men and women who serve transition to civilian life. The owners and staff of Subaru Concord and Subaru South Blvd presented a check to Veterans Bridge Home in the amount of $11,950. “This generous donation from Subaru will help connect more than 45 veteran families with the human services and career opportunities they need to thrive in their communities after military service,” shared Gina Brundick, Development Associate, Veterans Bridge Home. Veterans Bridge Home has already shared the donation with their followers on social media and we will invite them to link to this story on our Love Promise page. We have already begun to regularly share their social content as we do with other groups to whom we offer monetary or manpower support throughout the year. Learn more about Veterans Bridge Home at

Veterans Bridge Home

Warmth to Cancer Patients - Subaru & LLS - Bethy V

On July 12th, the Charlotte LLS and Subaru Concord teams had the pleasure to deliver 80 blankets to the Levine Cancer Institute - Concord. These cozy gifts were accompanied by messages of hope to patients receiving treatment at the hospital. With Whitney, Bill, Wanda, and their team we met with the staff and they were excited to be able to provide the blankets to the patients. Whitney said, "We hope this can provide a little bit a warm and coziness for them during their trying treatment." Many, many thanks to everyone at Subaru Concord and Levine Cancer Institute, not only for a hopeful day, but for supporting LLS's mission to cure blood cancer and improve the quality of life for patients and their families.

Warmth to Cancer Patients - Subaru & LLS

Bark in the Park is Hot! - Whitney M

Our 4th Bark in the Park event took place on a day battling for a place in the heat index record book. Thankfully, a front moved in that cooled the air temperatures slightly and the storms went around the Atrium Health Ballpark. The Kannapolis Cannon Ballers also hosted a PRIDE celebration in addition to Bark in the Park the festivities. Ticket sales were higher than normal for a Wednesday night game. Unfortunately, the threat of severe weather kept some ticketholders away from the event. The Cabarrus County Animal Shelter’s Manager attended and checked microchips for attendees’ pets, sending the pet owner home with the necessary information to ensure that the database would have their most current information. A number of dogs in our community were separated from their owners during 4th of July celebrations earlier in the week, so it was great timing to reinforce having pets microchipped and checking that the chip remains active and up to date, as well. The Humane Society of Concord and Greater Cabarrus County brought puppies, along with 5 other adoptable dogs from the shelter. Catering to Cats and Dogs arrived with 4 dogs also looking for their forever homes. As with every game, the dogs had an endless stream of attention and the two rescue groups were able to gain exposure in the community for future adoption consideration and donations during the game. Pet owners who visit the Subaru display go home with a "Chewbaru Outbark" or a Subaru Pet Travel Kit. We have been keeping up with the two brothers who were adopted at the season’s inaugural Bark in the Park event back in April: Doobie and Ray were both adopted by Cannon Ballers staff members and attend many games. We look forward to watching them grow. Doobie even has a title: Assistant Groundskeeper, in charge of fertilizer! The next Bark in the Park is August 10th, followed by August 24th and the final event on September 7th. On these nights, ticketholders are encouraged to bring their dogs to the game.

Bark in the Park is Hot!