The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru Concord dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Cabarrus County Animal Shelter, Catering to Cats and Dogs
Just Water 4 Haiti, TerraCycle
Classroom Central, Winecoff Elementary School, Bethel Elementary, R Brown McAllister STEM Elementary
Cabarrus Meals on Wheels, Concord Downtown Development Corp
Partners 4 New Hope, Inc, The Leukemia & Lymphoma Society, NC Chapter, Community Blood Centers of the Carolinas

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Subaru Concord

Subaru and Subaru Concord believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Make a Dog’s Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: #MakeADogsDay #SubaruLovesPets #TheUnderdogs

#DonateLife  –  Lori H

On August 8th, Subaru Concord once again hosted a blood drive in partnership with Community Blood Center of the Carolinas - One Blood (CBCC). CBCC generously offered coolers to presenting donors. Subaru added a money-saving coupon to encourage and thank donors.We are grateful to our repeat donors who ensure we exceed our goals every quarter: drives are scheduled through 2020 and we hope you will consider giving the gift of life! Visitors and donors were able to enjoy refreshments in the showroom while learning more about life-saving blood donations. Our partners, The Leukemia and Lymphoma Society of NC, Charlotte Chapter and Be The Match (National Marrow Donor Program) provided information on their missions and visitors could begin the registration process to join the National Marrow Donor Registry - yet another opportunity to save lives!

Kicking Cancer to the Curb Together  –  Cathy B

Back in May of 2016, The Leukemia & Lymphoma Society (LLS) North Carolina and Subaru Concord were working together as partners for the first time on the Subaru Loves to Care national initiative. Staff from both entities were looking forward to delivering warm blankets to patients at Charlotte’s Levine Cancer Institute along with messages of hope and strength filled out by Subaru customers during the month of June. Cancer patients receiving their life-saving chemotherapy treatments are often cold during infusion time, so the idea of providing warm blankets to those that need them most became the foundation of the new partnership. Something much scarier was also happening in May of 2016 to the Furrer family, and especially to 8 year-old Mia. On May 26, 2016 their nightmare began. Parents David & Marianna took Mia to the doctor for an ear ache and a minutely swollen lymph node at the base of her collar bone. Her pediatrician confirmed she had an ear infection but she was also concerned about the swollen lymph and asked them to return if the swelling hadn’t gone down by the time the course of antibiotics was complete. As a Mommy, Marianna knew in her heart that something was wrong with her baby girl but they had to wait. Two days later, David & Marianna received a phone call directly from the pediatrician that they were being referred to Pediatric Oncology at Levine Children’s Hospital because there was obvious concern with Mia’s white cell count and the lymph seemed to be growing larger daily. Marianna says, “I cannot describe the anguish and pain I felt as a Mama hearing that my 8 year-old baby needed to see Oncology. My worst fears were a reality. Cancer. My baby.” On July 1 the family visited Oncology and a biopsy was scheduled right away. In two days’ time it was confirmed their little girl had cancer. Stage 3 Hodgkin’s Lymphoma. Mia would need to be admitted to the hospital to begin treatment right away. Marianna says, “Mia’s life has been shaped by this journey and so has ours. She’s convinced she has a calling to help children like herself who are suffering with cancer because she can relate to them one on one through her experience so that they know they are not alone”. Thankfully, 11 year-old Mia has been in remission for 2 years and 9 months. “We thank God daily for the health of our beautiful little girl but we know that the fight isn’t over for so many other families”, says Marianna. Also in May of 2016, Scott Peterson was about to accept his nomination as a candidate for LLS’s Man of the Year fundraising campaign in Charlotte. Then, as a 10-year survivor of non-Hodgkin’s lymphoma, Scott always knew he wanted to pay it forward and help fund the cures so no one else would have to go through what he and his family did when he was in his late 20’s. He aligned with LLS, the largest agency dedicated to finding the cures for blood cancer, and set out to not only win Charlotte’s Man of the Year title, but the LLS National Man of the Year title as well. Obviously, when Scott puts his mind to something, he makes it happen. He won both titles by raising the most money of any man in Charlotte and across the country during the 10-week campaign! In May of 2016, Scott and Mia were at opposite ends of the cancer spectrum- Mia, a newly diagnosed patient and Scott, a survivor and advocate for LLS. Neither Mia nor Scott had any inkling that just 4 years later, they would meet at Subaru Concord, both wanting to give back to those who are on their own cancer journey as they had been 4 and 12 years earlier, respectively. Fast forward to July 2019. Subaru Concord partners, Gary Porter and his son Steve are present for the blanket and Subaru Customer Care Card delivery to Levine Cancer Institute (LCI), Concord, as they have been every year since 2016, the inaugural year of the partnership with LLS. You could see how happy they were that both Mia and Scott were present and continuing to do well, and that they, too, wanted to be a part of the blanket delivery to LCI. The Porters, as well as the rest of the staff of Subaru Concord, are proud of this partnership, and very invested in bettering the lives of people with cancer right in their own community. This is very personal for both Gary and Steve, as Gary’s wife, who is also Steve’s mother, is a lung cancer survivor. On behalf of the Furrers, the Petersons and LLS North Carolina, thank you to the Porters and the entire team at Subaru Concord for believing in the mission of LLS to create a world without blood cancer and improve the lives of patients and their families. It takes a village to kick cancer to the curb, and LLS is proud to be in the fight with Subaru Concord.

Spring Blood Drive - Meet Julian  –  Lori H

On May 14th, Subaru Concord, in partnership with The Leukemia and Lymphoma Society (LLS), The National Marrow Donor Program ( and OneBlood (formerly Community Blood Center of the Carolinas), hosted their second blood drive of 2019. Julian, who has become a spokesperson for LLS of NC, shared his battle with lymphoma to educate the community on the need for blood donors to help others fighting similar battles with blood cancers.We are grateful for Julian, who is graduating from AL Brown High School in Kannapolis this year, for sharing his story and encouraging others to provide the gift of life. During the Spring Blood Drive we offered visitors the opportunity to join the National Marrow Donor Registry and learn more about the outstanding efforts of LLS in our community.

Sharing the Love With Cabarrus Meals on Wheels  –  Whitney M

On April 11th, Cabarrus Meals on Wheels invited Subaru Concord to present the Subaru Share the Love Event proceeds during their Volunteer Appreciation Dinner. Eric Swanson, District Sales Manager, Subaru of America, Gary Porter, Steve Porter, and Whitney Marti, from Subaru Concord, presented the $19,371 check to Kimberly Strong, Executive Director during a lively event that included a catered dinner, gift baskets and door prize baskets for the volunteers. Volunteers were recognized for the length of service and for taking on extra routes when needed. The team from Subaru Concord enjoyed many positive interactions with the volunteers as they offered thanks for the support provided to CMOW by Subaru of America and Subaru Concord.

Recurring Hometown Charity  –  Kimberly S

Thank you to Subaru Concord for supporting Cabarrus Meals on Wheels for the 7th year during the 2018 Subaru Share the Love Event. Cabarrus Meals on Wheels was designated as the local Hometown Charity. Cabarrus Meals on Wheels received a donation of over $19,000 this year to help us continue to serve hot meals to our homebound adult neighbors. This donation will allow us to serve over 6,000 hot meals! Over the past 7 years, the Share the Love Event donations have allowed us to serve over 26,000 meals! Subaru Concord also delivers meals each month. During 2018, Subaru Concord team members delivered approximately 200 meals in our community. Thank you Subaru Concord, we could not do what we do without you! We are honored to be your partner!

Subaru Concord Loves to Care - Winter Blood Drive  –  n a

Subaru Concord hosted our first blood drive of 2019 on January 29th. The weather was typical for winter: cold and rainy. Still, members of the community came out to donate and potentially save up to 3 lives. Our team stepped up and members from every department presented to donate during this afternoon drive. Our Spring drive is scheduled for May 3rd. Please join us and donate life!

Subaru Concord Loves Learning at Winecoff Elem.  –  Trish C

Subaru Concord recently donated 150 books to Winecoff Elementary School in Kannapolis, NC. Customers and employees participated in the Subaru Love Learning book drive during the months of August and September. The book donation event was designed to provide outstanding, prize-winning books to schools with the goal of engaging young learners in the world of science and inspire them to want to learn more. The books will supplement the existing curriculum by supporting K-12 science, technology, engineering and mathematics (STEM) education, while also helping to build reading and literacy skills. In addition to the 150 books, they also donated STEM lesson plans and school supplies for students. Subaru Concord ~ your visit and donations were a great way to kick off the holiday season! Thanks again!

Wake the World, Lake Tillery  –  Whitney M

We were pleased to offer support to “Wake the World” in our area through one of our Subaru Ambassadors who brought this great event to our attention last year. We jumped on the chance to provide a small measure of support to ensure the kids had a great day and the volunteers had some thank you gifts for donating their time and fuel expenses.Thank you to Chris Wilder for introducing us to this great organization and the difference they make. Chris, in our opinion, is the perfect Subaru Ambassador: Love for the brand and its products and possessing a community-minded spirit. Wake the World is a 501(c)(3) non-profit organization. They are a group of boat owners providing water sports opportunities to abandoned, abused and neglected children, as well as for the handicapped and our wounded warriors. WTW began in 2008 with 8 families providing a day on the lake for some residents of a local children's home. WTW is the largest all volunteer organization of its kind, with over 500 volunteered boats world-wide!

Bark in the Park to Benefit Cabarrus Shelter Pets  –  Juli V

The Kannapolis Intimidators, a Class A affiliate of the Chicago White Sox baseball team, contacted Subaru Concord in March to gauge interest in an advertising partnership for the 2018 season. After consideration of their offer, Subaru Concord requested a different approach – one that would benefit homeless pets in the community through the donation of much needed supplies. The team generously agreed to this program and went above and beyond the request to “Pack an Outback” during the three “Bark in the Park” branded events in April, June,and August by offering a free game ticket to all supply donors! The ability to offer this incentive to potential donors helped to make the supply drive successful. Awareness for the campaign was conducted through word of mouth, social media efforts and providing the first and second game attendees with a Subaru dog toy and/or bandanna to remind them to bring donations to the next “Bark in the Park”. All of the donated items were delivered to the Cabarrus County Animal Shelter by Subaru Concord employees within days of each event.

Goodness Starts At The Top  –  Cathy B

With a verbal commitment of "doing it again" already for next year, it's crystal clear that Steve and Gary Porter, owners of Subaru Concord in North Carolina, love their partnership with The Leukemia & Lymphoma Society (LLS) and Levine Cancer Institute (LCI), Concord. It's more than their personal connections to cancer that drive the Porters to give back time and again to this effort. And hand delivering blankets and Subaru customer care cards with messages of hope and love to cancer patients at LCI was as meaningful to them today as it was the first time they took part it in 2016. LLS is grateful for civic-minded families like the Porters, and the message their philanthropy sends to each and every one of the team at their retail operation in Concord. Giving back is important to Gary and Steve, and that message trickles down to all that work there. Thank you, Subaru Concord!

Good Deeds Are Important to Subaru Employees  –  Cathy B

For the 2nd year, Concord Subaru and The Leukemia & Lymphoma Society, North Carolina chapter (LLS NC) partnered to deliver warm blankets, kid’s craft kits and Subaru customer care cards filled with words of encouragement and hope to patients at Levine Cancer Institute in Concord. It may be summer outside, but inside patients often get chilled when undergoing chemotherapy. Joining LLS NC was owner, Steve Porter, Customer Liaison, Whitney Marti and Sales Manager, Shawn Sigler. We were given the opportunity to hand- deliver the gifts to patients, and they were touched by the idea that there are people they have never met that care about their cancer battle. It was a wonderful experience for all involved and it wasn’t until we were just about to leave that Shawn became very emotional. She shared the story about losing her very close childhood friend to multiple myeloma just two weeks prior, at 54 years old. Her friend valiantly fought the disease for 14 years, and being a part of the day’s activities naturally brought raw emotions to the surface for her. We all know someone that has been touched by cancer, and the support of organizations, like Subaru, is making a huge difference in the lives of patients all over the country. LLS NC could not be more proud to team up with a company whose message from the top is that giving back to those in need in the communities it serves is vital, and that has owners and employees who want to do what they can in their commitment to others.

Subaru's Love Promise Partnership  –  Whitney M

Subaru Concord is delighted to support R Brown McAllister STEM Elementary School through multiple facets of the Love Promise initiative created by Subaru of America. Beginning in Fall 2015, the Subaru Concord team delivered books from Subaru Loves Learning in support of the STEM program. The books were initially delivered to the school system's district office and the partnership was born. In the Spring of 2016, the delivery of a butterfly habitat for the school's garden was completed. The habitat, also pictured in Fall 2016, is thriving in the school's garden. Fall of 2016 brought a second delivery of science-themed books. We are looking forward to future activities in support of R. Brown McAllister STEM Elementary!

Subaru Concord Loves Pets!  –  Whitney M

Subaru Concord enthusiastically jumped on the opportunity to participate in Subaru Loves Pets activities in 2016. We reached out to a new community partner, Cabarrus County Animal Shelter, as our beneficiary of puppy adoption kits, thoughtfully put together by Subaru of America, and pet food donations from our team members and customers. In addition to the pet food drive and adoption kits, we attended Dogs Day Out for the fourth consecutive year and invited the Shelter to share our space and highlight adoptable pets. The wind howled the day of the event, which is an annual fundraiser produced by Concord Parks and Recreation. In spite of unusually cold weather and tent-damaging winds, everyone persevered to raise funds and collect donations. Our favorite activity during this event is the pet costume competition. Several Subaru owners stopped by with their costumed canines to say hello and tell us how much they and their pets love their Subarus!

Subaru Concord Delivers Warmth and Hope  –  Whitney M

Subaru Concord visited the Levine Cancer Center in Concord to deliver warm blankets and messages of hope to members of our community undergoing chemotherapy. The blankets and messages are a part of the Subaru Loves to Care activation. Visitors to our facility were encouraged to write messages of support and hope to those fighting cancer. One member of our team is a cancer survivor and was overjoyed to participate in delivering the blankets directly to those receiving treatment. We are grateful to Subaru of America for creating this nationwide event and providing us with the opportunity to connect with and positively impact the lives of everyone involved.

Subaru Concord Delivering Warmth and Hope  –  Whitney M

This year's Subaru Loves to Care initiative allowed us to provide warmth, through blanket donations, along with messages of hope to members of our community who are undergoing cancer treatments at our local hospital.Sixty warm blankets were delivered on July 25, 2016 to the Rejuvenation Center that is part of Northeast Medical Center's Levine Cancer Institute in Concord. Many handwritten messages of hope were delivered at the same time. These messages were written by our staff, our customers, vendors and other visitors throughout the month of June.We are pleased that Brenda Porter, part of our Subaru Concord family and a cancer survivor, was able to participate in the blanket delivery and offer warmth, caring and her very own personal message of hope to the patients that were in the infusion center the day of our delivery.We would like to thank Levine Cancer Institute-Concord for allowing us to visit and personally make the donations. We also wish to thank Cathy Bloomberg of the North Carolina Chapter of The Leukemia & Lymphoma Society for coordinating the deliveries and providing the necessary support and connections to successfully complete the deliveries.

2015 Dogs Day Out  –  Taylor M

This year marks the third year that Subaru Concord has been a sponsor of Dogs Day Out. The weather was perfect for the contests, including our favorite: the costume contest! We are pleased to support our community through such a fun event. Ace, Service Dog, from Swiftdogz had the best seat in the house for the contests! Many participants went home with a new flying disc to play with. Congratulations to all of the contest winners.

Subaru Loves Learning  –  Ronnye B

Subaru Concord donated 100 books to Cabarrus County Schools. Customers and employees participated in the Subaru Loves Learning book drive during the month of August. The book donation event was designed to provide outstanding, prize-winning books to schools with the goal of engaging young learners in the world of science and inspire them to want to learn more. The books are will supplement existing curriculum by supporting K-12 science, technology, engineering and mathematics (STEM) education, while also helping to build reading and literacy skills. Pictured: Dr. Chris Lowder, Cabarrus Co. Superintendent, Whitney Marti, Subaru Concord, Paulie McNaught, Subaru Concord Sales and Steve Porter, General Manager, Subaru Concord.

Give a Pint, Get 2 Quarts - Blood Drive  –  Laurie W

Subaru Concord hosted a bloodmobile from the American Red Cross on Monday, August 24, 2015 as part of an effort by Subaru of America and Subaru dealers nationwide. 24 donors successfully provided a life-saving donation and also had the opportunity to join the National Marrow Donor Registry and learn about the importance of becoming an organ donor. In addition to the Red Cross, Be The Match and Lifeshare of the Carolinas participated in the event and provided materials for our guests. Pictured is our first donor of the day, Chuck Ende, and the Red Cross volunteer. Donors were offered a discount of 50% off of their next oil and filter change as a thank you for participating.

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Cabarrus County Schools. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Share the Love Hometown Charity Partner  –  Kimberly S

Cabarrus Meals on Wheels will use the Share the Love Donation to pay for nutritious meals for home bound seniors who are unable to pay for their own meals. These are clients that live on a fixed income of $800 or less per month. The funds will provide 2,300 meals to our clients. We are extremely grateful for the partnership with Subaru. "Share the Love" is a great program that allows our local community members to give to local agencies in a unique way. -Kimberly Strong, Executive Director

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Classroom Central in Cabarru County  –  Lauren J

Since 2008 we have supported Classroom Central, a free store for teachers located in Charlotte, NC. Teachers spend an average of $500 out of their own pocket every year to provide supplies to their students and to create an atmosphere conducive to learning. Classroom Central receives donations from the community so that teachers in need can go shopping for the items they need. From book drives and competing to collect the most schools supplies during the annual "School Tools" collection, to becoming the only drop off location in Cabarru's County for community donations, we stand behind the idea of making a difference and equipping at-risk students with the proper tools to help them complete their education and break the cycle of poverty.

Subaru Concord Supports Cabarrus Meals on Wheels  –  Bonnie J

Subaru's "Share the Love" event has helped raise money for charities both locally and nationally. Wilson from WCCB Charlotte was at Subaru Concord where Cabarrus Meals on Wheels was chosen as our local charity. Concord's Mayor Scott Padgett even joined Wilson holding a can of Beenie Weenie's. Wilson can get people to do some of the strangest things. Mayor Padgett talked with Wilson about the program, local charities and the importance of volunteering with local charities. See the link below for a recap of the Rising Show kicking off Share the Love and our food drive to support CMOW.

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