We are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru Concord, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru Concord dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Concord and Greater Cabarrus County, Stanly County Animal Protective Services, Catering to Cats and Dogs, Cabarrus County Animal Shelter, Tails of the Unwanted Animal Rescue
Charlotte Wildlife Stewards, Just Water 4 Haiti, Kannapolis Cannon Ballers Sustainability
Wolf Meadow Elementary School, Shady Brook Elementary School, AT Allen Elementary School, Winecoff Elementary School, R Brown McAllister STEM Elementary
Cabarrus Meals on Wheels, Concord Downtown Development Corp, The Salvation Army Tucker Center of Hope, Cabarrus Chamber Advocacy and Workforce Development, Boys and Girls Club of Cabarrus County
Partners 4 New Hope, Inc, The Leukemia & Lymphoma Society, NC Chapter, OneBlood, BeTheMatch.org
Love Promise Stories from Subaru Concord
Subaru and Subaru Concord believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Home Runs and Happy Tails - Whitney M
Subaru Concord's partnership with Kannapolis baseball goes back farther than the Cannon Ballers themselves. We first joined the team during one of their final seasons as the Intimidators, then continued our support as the organization transitioned to the Cannon Ballers. A year of stadium construction and a year of COVID meant we weren't present every single season, but this year proudly marks our sixth year supporting Bark in the Park in Kannapolis — a tradition that has become one of our most joyful expressions of the Subaru Loves Pets commitment. Each Bark in the Park game brings together some of the most dedicated animal‑welfare organizations in our region. The Humane Society of Concord & Cabarrus County, Cabarrus County Animal Services, and Tails of the Unwanted regularly join us at the ballpark, introducing adoptable dogs to thousands of fans. Between innings, Subaru Concord sponsors the "Adoptable Dog of the Game" segment, giving these pets a moment in the spotlight and a chance to meet their future families. Cabarrus County Animal Services also provides on‑site microchip checks during the game, complementing Subaru Concord's tent where guests can pick up ASPCA/Subaru pet‑safety resources and receive guidance on keeping their pets' microchip information up to date. These small touches help ensure that dogs who attend the game, and those still waiting for forever homes, stay safe long after the final pitch. What began as a fun night at the ballpark has grown into a meaningful community tradition. Subaru Concord is proud to stand alongside the Cannon Ballers and our local rescue partners for another season of wagging tails, happy families, and the kind of community spirit that makes Cabarrus County feel like home.
Dogs' Day Out — Subaru Concord Love Promise Story - Whitney M
For the first time since Subaru Concord began sponsoring Dogs' Day Out back in 2013, this beloved community tradition made a spring debut — and the season suited it perfectly. Dogs' Day Out is produced by Concord Parks and Recreation in support of the Concord Youth Council, a service‑oriented leadership organization made up of Cabarrus County students. These young leaders earn their place through volunteer hours and community service, gaining hands‑on experience in planning programs, supporting local initiatives, and strengthening the community they call home. The event itself is pure joy: costume and talent contests, food vendors, pet‑focused businesses, and plenty of space for residents and their dogs to enjoy a day together. One of the most popular moments each year is the "twinning contest," where participants compete to see which human‑pet duo looks most alike — a tradition that never fails to draw smiles. Subaru Concord embraced its Subaru Loves Pets mission by offering "Chewbaru" dog toys, sharing pet‑safety resources, and hosting a microchip checkpoint. Microchips are one of the most effective tools for keeping pets with their families, yet many owners don't have easy access to their registry information. Our team brought a scanner and update forms so attendees could confirm their pet's chip status, correct outdated details, and receive guidance on adding their pet to a national database. Few things are more heartbreaking than a lost pet whose microchip information is incomplete or outdated. By helping families verify their records on the spot, Subaru Concord aimed to make reunions more likely — and shelter intakes less frequent. Dogs' Day Out continues to be a celebration of pets, people, and the community spirit that makes Cabarrus County special. Subaru Concord is proud to support an event that brings joy, strengthens safety, and uplifts the next generation of local leaders.
Reeling in Responsibility - Whitney M
As a River Protector sponsor, Subaru Concord proudly supported Concord Creek Week and the Creek Week Festival—presented by Cabarrus County Soil and Water Conservation District and Cabarrus County. The weeklong celebration featured free, family-friendly events across the region, all designed to educate and inspire care for local waterways. At the Festival held at Frank Liske Park, Subaru Concord contributed an interactive game that invited children to “fish” trash from simulated creeks and sort recyclables. The activity blended environmental education with fun, sparking conversations about pollution, recycling, and everyday stewardship. This activation reflected the Subaru Loves the Earth pillar of the Subaru Love Promise—demonstrating how small, joyful moments can lead to lasting impact. By supporting community-led efforts and engaging families in sustainability-themed play, Subaru Concord helped reinforce the message that protecting our rivers and creeks is a shared responsibility. The dealership’s presence was a quiet but meaningful reminder that love for the Earth starts with showing up, listening, and making stewardship accessible for all ages.
Subaru Concord X Atrium Levine Cancer Center - Johanna H
For the past 10 years, Subaru Concord has partnered with The Leukemia & Lymphoma Society (LLS) and Atrium Levine Cancer Center through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and heartfelt messages of hope to cancer patients since its inception. On July 17th, 2025, Subaru Concord personally delivered these items to patients in treatment offering comfort, compassion, and a reminder that they are not alone. During the visit, we had the privilege of meeting Whitney, the Customer & Community Liaison for Subaru South Charlotte and Subaru Concord. Whitney shared how this is one of the most meaningful partnerships she’s been a part of. Over the last decade, she has participated in 18 blanket deliveries, each one a powerful reminder of the impact kindness and consistency can have in our community. Her passion was evident, and so was the need to bring light and hope to patients during such vulnerable moments. We’re honored to have such a caring partner in Subaru and look forward to continuing this work together.
Subaru Concord Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Concord, this is a harsh reality. Helping others strengthens communities, which is why Subaru Concord is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru Concord have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Subaru Concord donated 504 coats to Boys & Girls Club of Cabarrus County. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Share the Love Event Check Presentation - Kimberly S
Subaru of America, Inc. and Subaru Concord presented us with a $41,500 check on May 20th, as part of the 2024–25 Share the Love Event — and we couldn't be more excited to share the news! This generous donation marks the 11th year of our partnership with Subaru, bringing their total contributions to an incredible $279,000 in support of our mission to fight senior hunger right here in Cabarrus County. We are truly honored by this continued partnership and deeply grateful for Subaru’s unwavering support. Thank you to everyone who purchased a vehicle during the event and chose Cabarrus Meals on Wheels as your hometown charity! Your generosity helps us deliver more than just meals.
CC Griffin Academic Luau - Jennifer B
On behalf of CC Griffin, I would like to extend our heartfelt thanks for your generous support in providing entertainment of inflatable obstacle courses for our recent Academic Luau. Your contribution truly made a difference, creating a fun and memorable experience for our students, families, and staff. The goal of this event was to encourage students to do their best on the benchmark test. I'm pleased to share that nearly every student in the school showed improvement from the last test and were invited to the event. It was very important to us as educators that this reward be provided free of cost, ensuring all 700 students who earned the reward could attend. This would not have been possible without Subaru's generous donation! We deeply appreciate your commitment to supporting our community and enriching the lives of young people. Your involvement helped make the event a tremendous success, and we are incredibly grateful for your partnership. Thank you once again for your kindness and generosity. We hope to continue building this wonderful relationship in the future.
Career Connections - Workforce Development - Whitney M
Subaru Concord has committed to supporting Workforce Development in Cabarrus County through its work with the Cabarrus Chamber. One part of that is attending the Cabarrus County Career Connections Day (C4). Businesses in the county are assigned career paths to discuss with the county's high school students during the half day event. Subaru Concord was able to discuss not only retail automotive careers that are front of mind such as sales consultants and service technicians, but also that it takes many of the roles that any company requires to run effectively and efficiently. Human resources, accounting, administrative all have a place in both the retail environment and manufacturing. We encourage students who love cars to consider automotive companies and help our industry thrive.
Partnerships for Sustainability: Arbor Day Foundation and Turning Broken Bats into Blooming Futures - Whitney M
On March 15th we went green – fitting on St Patrick’s Day weekend! Green plants, green snacks, green thank you cards to adopters About one third of the trees had been reserved online for pick up on Saturday. As service and sales guests saw the activity around tree adoptions, many expressed interest in adopting their own tree. We ended up with over half of the trees being rehomed that day. Thank you to everyone who adopted a tree! Some of the trees were not picked up so we relied on our multi-year partnership with local Minor League Baseball team, The Kannapolis Cannon Ballers to find a home for remaining trees. Our partnership includes not only a Subaru Loves Pets initiative with “Bark in the Park’, we are also a sustainability partner, sponsoring the team’s composting program to redirect items from local landfills. To close out the season, we joined the Cannon Ballers’ Chief Revenue Officer, 2 players, staff members and sponsor of the 'Break a Bat, Plant a Tree' this year, RL Rosser General Contractors, at North Kannapolis Elementary School for some fun and tree planting. Every child in the newly-named STEM school program was offered a sapling to take home and plant. A dozen trees and azaleas were planted to become the basis for a growing pollinator garden. We love it when two pillars of the Subaru Love Promise dovetail, increasing impact in our community. The school staff also received reusable Subaru bags as part of our visit. The students were so happy to interact with the players and the team’s mascot, Boomer. We are looking forward to watching the trees grow and helping the school grow their garden.
Tails of the Unwanted Fundraiser - Whitney M
One of our community's foster-based rescue organizations, Tails of the Unwanted, is facing increased costs and no shortage of pets in need of rescue. They host online auctions to raise money for vet bills and boarding costs for the pets in their care. They rely on donatons from businesses and individuals to make the auction successful. Subaru donated a gift basket full of Subaru-themed toys and and gear, as did sister-store, Subaru South Charlotte. Overall, the auction raised $4,563 this year and we are delighted to be a small part of their fundraising efforts! #SubaruLovesPets
